10 años de Ilusión: Anniversary event for Fundación Unicaja
Through my role in 321 Imagine as creative, I designed the space, decorative elements and creative direction for the 10th anniversary of one of the better known bank foundations in Spain, Fundación Unicaja. The branding was designed in collaboration with Relevance.
A spectacular dome crowned the event as the place to be in each city this moveable feast was taken to. I designed the space to be reminiscent of the foundation’s triangular logo, to represent the different areas they develop their work in.
I meticulously designed the organization of the interior in 3D, allowing for a fully fledged preview of the possibilities available.
I am self-taught in the art of 3D design, and it’s been a hugely rewarding tool for this realm of work. Envisioning such large-scale projects in a high resolution has provided a shift in the company - brands and companies can see the work come to life really early on and trust that the result will be as spectacular as we promise.
I designed spaces which would work for different activities, like our collaboration with Univrse, a virtual reality company that developed an inmersive experience for part of the dome that required careful attention to detail in the design of all the pieces that composed it.
This space also served as our auditorium, with a hidden stage and technical equipment that would come out every evening, housing amazing guests and concerts.
Surrounding the dome, a series of sports courts, completely open to the public throughout the day accompanied by qualified staff, brought life to each city we arrived at.
These activities, alongside theatre performances and environmental workshops aimed at kids, created a full day experiences for children and adults alike.
A lot of digital and visual design went into this project and campaign, where I created the art for our promotional screens and Instagram content. Here are a few examples.
